Case Study: Cheshire Tree Felling
Aims & Objectives
Cheshire Tree Felling are a well established company in Macclesfield, providing professional tree services throughout Cheshire. They got in touch with us as there in-house marketing efforts was becoming expensive whilst conversions were down when compared with the successes of previous years.
We were given the task of bringing their website up to date and increasing their conversion rates.
Here’s how we did it.
The new website. Mobile tRAFFIC IS SO IMPORTANT.
Having reviewed their traffic, we could see that the new website had to be mobile friendly as 59% of their traffic was from mobile devices, 8% from tablets and 33% from desktops. Their current website was not mobile or tablet friendly meaning that it was only really working from 33% of their traffic.
We knew straight away that if we could rebuild the website, make it fully responsive and visually appealing, that we could almost instantly improve their conversion numbers.
And that’s exactly what we did!
It took just 10 days to deliver and launch the new website. Enquiries started to increase within 7 days and in the first full month, we were able to generate 44 conversions with a conversion rate of 19.38%. Better still was the fact that 63% of these conversions came from mobile devices.