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As part of the ongoing website support, CODE4 Digital have helped Swallowdale Lodges take their next step by integrating their self-hosted holiday booking system with
Building a digital marketing strategy that incorporates a range of advertising models has never been more important. Indeed, if you’re looking to boost website traffic and stay competitive in today’s digital environment, it is vital that you take advantage of what pay-per-click (PPC) advertising has to offer.
Unlike SEO-based marketing, PPC delivers instant results. All it takes to get your ads up and running is the identification of some relevant keywords, your audience, and a bid strategy. By implementing a digital strategy that makes use of complementary PPC and SEO, you can attract customers within minutes whilst building a solid reputation for your brand.
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